WhatsApp has launched its brand campaign ‘It’s Between You’ in India. The company has said that through this campaign, it will tell how the Indians use the Facebook-owned platform to stay in touch with each other.
For this campaign, WhatsApp has hired the services of Bollywood director Gauri Shinde and advertising agency BBDO India. Under this, WhatsApp will create two advertisements, which will show how the features of sending its messages, making video calls, or sending voice messages to connect people to each other.
The number of WhatsApp users in India is more than 400 million and it is one of its largest markets. Avinash Pant, Director (Marketing), Facebook India said, “Through this campaign, they will tell true stories of how Indians keep in touch with their near and dear ones daily through WhatsApp.”
Pant said WhatsApp is like a lifeline for those who are far away from their friends and family. This is a great way to keep in touch with them. He told that one of these advertisements is related to an elderly woman and her caretaker.
The second ad is about two sisters. WhatsApp ran a similar campaign in Brazil this year. Pant said that this campaign will be run across the country for 10 weeks on several national and regional television channels and digital forums.